How to Create a Royalty-Free Jingle in 30 Seconds with AI

If you’ve ever launched a podcast, posted a YouTube video, or put together a brand promo and thought “I need some music for this,” you already know the pain.

Stock music sites charge licensing fees. Hiring a composer is expensive. And most free options sound like they came from a 2009 PowerPoint template.

AI has changed that completely. Tools like Suno can generate custom jingles, background music, and transition stings from a simple text prompt, in seconds, with no licensing headaches.

You own what you create, and it sounds like it was actually made for your brand.

In this guide, we walk through exactly how to do it.

You’ll learn how to write prompts that produce usable results, how to create variations for different content types, and how to get a full sound kit, including a main jingle, background tracks, and short stings, without spending a dollar or waiting on anyone.

What Makes AI-Generated Jingles Actually Usable

A lot of people try AI music tools once, get something weird, and give up. The issue is almost never the tool. It’s the prompt.

Suno, like most AI generators, responds best when you give it structure rather than vibes. “Something fun and energetic” will get you something generic.

A specific prompt will get you something you can actually use.

The format that works best is simple: genre + instruments + use case. So instead of “upbeat music,” you’d write something like “upbeat indie pop podcast intro with acoustic guitar and light percussion.”

That one extra layer of detail is usually the difference between a throwaway result and something you keep.

If you’re not sure where to start with your prompt, use an AI assistant to help you build it.

Ask Gemini or Claude to interview you about your brand, your audience, and the feeling you want to create. Then have it write the prompt for you.

It takes two minutes and removes most of the guesswork.

How to Generate Your First Jingle on Suno

Getting started on Suno takes less than a minute.

Follow these steps to go from prompt to a full sound kit:

1. Go to Suno.com and click Create. Paste your prompt into the text field using the genre + instruments + use case format.
2. Suno will generate two variations automatically. Listen to both before deciding, because they can differ more than you’d expect.
3. When you find one that works, click Remix and Edit, then select Cover. This opens a variation editor where you can adjust speed, swap instruments, or shift the genre while keeping the core feel intact.
4. Repeat the remix cycle until you have three background music variations at different energy levels, one podcast or video intro, and your main jingle.

That gives you enough range to cover most content types without everything sounding identical.

Most people get there inside 30 minutes.

How to Build Out Your Full Brand Sound Kit

Once you have your main jingle, the goal is to build variations around it rather than create everything from scratch.

Think of it like a color palette. You want pieces that feel related but serve different purposes.

A high-energy version for intros, a softer version for background, and something short and punchy for transitions.

Here’s a practical prompt set you can use as a starting point and adjust for your brand:

For the transition stings specifically, go to Suno Create and click the Sounds tab instead of the main Create tab.

This is built for short-form audio clips and gives you tighter control over length. Aim for two or three stings, so you’re not using the same sound every time.

Once you have all five assets, drop them into your editing software and test them against real content.

You’ll know quickly which ones work and which need another remix pass.

What to Do When Your Prompts Are Not Landing

Even with a solid prompt structure, you’ll sometimes get results that miss the mark. That’s normal.

The fix is usually in the specifics, not the format. If your jingle sounds too busy, add “minimal arrangement” or “sparse instrumentation” to the prompt.

If it sounds too generic, name a reference point like “think early Spotify podcast ads” or “warm and indie like a small coffee brand.”

Here are some common prompt fixes worth keeping in your back pocket:

• Too chaotic: add “simple arrangement, 2 to 3 instruments only”
• Too corporate: add “organic feel, no synth brass, no power chords”
• Too long or rambling: add “tight 15-second structure, clear beginning and end”
• Vocals when you don’t want them: add “instrumental only, no vocals, no humming”
• Not on-brand: run the brand interview prompt through Claude or Gemini first, then use that output as your Suno prompt directly

One thing worth knowing is that Suno’s free plan gives you a limited number of generations per day, so it pays to refine your prompt before hitting generate rather than burning through credits on guesswork.

If you’re producing content regularly, the paid plan removes that ceiling and also unlocks commercial use rights, which matters if you’re monetizing your content.

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