• Mid-chat ads are eroding user trust and immersion.
• Character AI blamed the unskippable ads on a third-party provider and shipped a fix.
• A new playable ad format, a short game with your character, is now in testing.
• Charms buy a 1-hour Ad Free Pass, (c.ai) lite cuts ads, and only (c.ai+) removes them.
• Users expect monetization that respects their experience.
As of September 2026, Character AI still shows ads on the free plan and is testing a new format alongside them. A community moderator confirmed on 3 September that some users now get a short game with their chosen character, shown when entering or during a chat, in place of a full-screen ad.
There are three ways to see fewer of them. Free users can spend Charms on a 1-hour Ad Free Pass, the (c.ai) lite plan ($4.99 a month in the US) removes banner ads and shows fewer full-screen ones, and (c.ai+) is the only plan with no ads at all.
If you are already weighing a paid plan, compare it with Candy AI and Nectar AI, two companion apps that earn through subscriptions and token or credit packs.
The complaints started in October 2025, when Character AI users began seeing ads pop up in the middle of their conversations. It was a frustrating shift for many who joined the platform for its promise of smooth, ad-light chatting.
What once appeared only when opening new chats had started interrupting live conversations, breaking immersion and flow.
People were quick to express disappointment and confusion. Many believed this sudden change signaled deeper financial issues within Character AI, especially after lawsuits and copyright takedowns.
Others thought it was a test run that slipped through as a bug, since the company had promised ads would stay non-intrusive.
The frustration runs deeper among roleplay users who rely on long, uninterrupted exchanges. Several mentioned freezing apps, broken messages, and the awkward experience of seeing a Hatsune Miku ad mid-chat.
One user even said the ads appeared when switching between apps, comparing it to low-quality mobile game pop-ups.
For many, it feels like Character AI has lost touch with its community. Comments show a growing sentiment that the company is prioritizing quick revenue over user experience.
As one user put it, “A no-WiFi game has fewer ads than this.” Others have already started looking at other chat platforms.

Why Mid-Chat Ads Are Breaking User Trust
Character AI built its reputation on immersive, character-driven conversations. Ads were originally placed between sessions to avoid disrupting the flow.
With them now appearing during chats, users feel the core experience has been compromised.
This shift cuts directly into the reason many people used the platform in the first place. When an ad appears mid-sentence, it not only breaks immersion but also resets emotional tone.
That makes roleplay, storytelling, and emotional connection harder to sustain. People feel they are being treated as ad impressions instead of loyal users.
For a long stretch the silence made it worse, and users could not tell whether the interruptions were a glitch or a permanent monetization move.
That gap has since been filled, at least for the worst version of the problem. The answer turned up buried in a routine monthly community update, which is part of why so many people never saw it.
The effect is visible in user behavior, too. Many have switched to the web version to avoid interruptions.
Others have gone as far as uninstalling the app altogether, claiming it’s “becoming unusable.”
The workarounds that do exist, from the web version to what an ad blocker actually reaches, are collected in this guide to how to stop ads on Character AI.
What Character AI has said about the ads
Character AI addressed the unskippable ads directly in its December 2025 community update. It attributed them to “an issue with a third party provider”, said a fix had been implemented and was rolling out, and told anyone still stuck to update to the latest app version.
So the ad that will not close traces back to someone else’s ad code, and Character AI says a fix for it already shipped. If you are still hitting one, update the app from the store before you go hunting for workarounds.
The December update does not cover the wider complaint. Ads appearing during chats at all is a monetization decision, and nothing in that update walks it back.
The newest statement came on 3 September 2026, when a Character AI community moderator answered a user who saw their character typing as the ad. Ads, the moderator wrote, “help support the infrastructure needed to keep c.ai free,” and the company is “testing a different kind of ad experience where you can play games with your chosen Character, rather than seeing a full-screen ad.”
That test reaches some users when they enter a chat or while chatting, so a game appearing mid-roleplay is part of the experiment. One user in the same thread said they were “literally playing poker” with their character.
The same December 2025 update also launched Charms, an in-app currency earned through quests and daily use. The Charms FAQ lists bypassing ads as one of three beta spends, beside extra Imagine images or chats and skipping slow mode.
In the app, that spend is a 1-hour Ad Free Pass, reached through the Charms icon or the “Hide ads” option, according to the same moderator reply. The FAQ still describes buying Charms as a future option, although the App Store listing already sells Charms packs from $0.99 to $49.99, and this Charms explainer covers how to earn them.
The ads themselves kept spreading through 2026 regardless.
How Monetization Choices Could Backfire
Every AI platform faces the challenge of balancing costs with user experience. But when monetization starts affecting usability, the damage can be long-term.
For Character AI, ads that interrupt live chats risk alienating the very community that made it popular.
The frustration shared in recent discussions reflects this point. People understand the need for revenue but don’t want it at the expense of functionality.
When ads crash chats or freeze the screen, it signals poor design decisions. Even small interruptions break user trust.
Plus subscribers are not affected, and Character AI’s own lite plan page says a fully ad-free experience comes only with (c.ai+). The cheaper lite tier removes banner ads but still shows fewer full-screen ones, which makes the app feel divided.
Those who can’t afford a subscription feel punished, while paying users feel pressured to keep subscribing out of fear of worsening experience.
That’s not a healthy ecosystem.
Alternatives like Nectar AI show another path, funding the service through premium plans and credit packs.

lol damn i just start using it again after 2 years offline. should I use another alternative? what’s a really good one? preferably free. hard nsfw isn’t the main reason tho, just a bonus
Have you tried the one mentioned at the end of the article?