How to Create Professional Marketing Videos with AI Agents

Marketing videos can be expensive and time-consuming to produce. With AI agents, you can now generate high-quality videos in minutes using just a few prompts.

This tutorial will guide you through building marketing videos with Claude Code and Remotion, even if you have little to no editing experience.

The process is simple, fast, and customizable, giving you polished results without hiring a video team.

Imagine being able to take a single line of text and turn it into a fully animated video complete with transitions, text overlays, and branded assets.

That’s exactly what this workflow allows you to do.

You’ll start by setting up Claude Code, use it to automate your video creation, and then refine the results with your own images and company branding.

The best part is how flexible the setup is. You can reuse the same workflow for multiple projects: product promos, explainer videos, or even social media ads.

Let’s go through the steps together so you can get your first AI-powered video running today.

Step-by-Step Tutorial to Build AI Marketing Videos

Setting up Claude Code with Remotion is straightforward. The AI agent handles most of the heavy lifting, while you provide prompts and refine the output.

Follow these steps to get your first project running:

Install Claude Code

1. Open your terminal and install Claude Code globally with:

   npm install -g @anthropic-ai/claude-code


This gives you access to the claude command from anywhere on your machine.

Start Your Project

2. Navigate to your chosen project folder in the terminal.

3. Type claude to activate the AI agent.

4. When prompted, enter a command like:

   Create a premium marketing video for [your company] using Remotion


Replace [your company] with your actual brand name or product.

Refine and Preview

5. Use follow-up prompts to refine the video style, text, or animations. For example, you might add:

   • “Make the intro more dynamic with bold typography.”

   • “Include a call-to-action slide at the end.”

6. Run npm run start to preview your video locally. This lets you check timing, transitions, and branding before finalizing.

Add Branding Assets

7. Place your logos, product images, and screenshots into the project folder.

8. Re-run your prompts, and the AI will automatically incorporate these assets into the video sequence.

Practical Use Cases for AI Marketing Videos

AI-generated videos aren’t just a technical experiment. They’re tools you can use right away in your business.

With Claude Code and Remotion, you can quickly adapt the workflow to different types of content.

Here are a few examples of how to put it into action:

Social Media Ads

You can generate short, punchy videos tailored for platforms like Instagram, TikTok, and YouTube Shorts.

• Example: Prompt Claude with “Create a 20-second TikTok ad for a skincare brand highlighting a new product launch.”

• Add product photos and lifestyle images to the folder, and the AI will merge them with animated text overlays and upbeat transitions.

• This saves time compared to hiring a video editor for every campaign.

Explainer Videos

Businesses often need simple explainers to clarify how their products or services work.

• Example: “Create a 90-second explainer video for a SaaS platform showing step-by-step how to use the dashboard.”

• Provide UI screenshots as assets, and the AI can animate them into a smooth tutorial with voiceover text slides.

• This is perfect for onboarding customers or pitching investors.

Product Demos

Showcasing a product with a polished demo builds trust and credibility.

• Example: “Create a professional demo video for a mobile app with screen recordings and brand colors.”

• Include the app’s screenshots or video captures, and the AI will align them with branded transitions and background music.

• These demos can be repurposed across websites, presentations, and social ads.

Pro Tips for Polished AI Videos

AI agents can get you most of the way there, but a few small tweaks can make your videos stand out even more.

Here are some best practices to keep in mind:

Use Consistent Branding

• Always add your brand colors, fonts, and logo files to the project folder before running prompts.

• Tell Claude exactly how to use them, for example: “Apply blue and white color scheme with logo in the corner of every slide.”

• This keeps your content professional and recognizable across campaigns.

Keep Scripts Short and Impactful

• Short prompts work best for ads and social posts. Aim for one key message per video.

• For longer explainers, break the content into scenes rather than one long monologue.

• Use clear calls-to-action like “Sign up today” or “Download the app now.”

Mix AI with Human Touch

• Use AI to generate the structure and animations, but customize transitions or timing in Remotion afterward.

• Swap in your own voiceover or music track for a personal touch.

• This hybrid approach gives you the speed of automation with the quality of human creativity.

Test Multiple Versions

• Don’t settle for the first draft. Generate a few variations with different tones, lengths, or animations.

• Compare them with your team or test on social platforms to see which one performs best.

• Over time, you’ll learn what style resonates most with your audience.